From Clicks to Customers: Pairing Meta with Klaviyo
- Camilla Brandao
- Sep 30, 2025
- 6 min read
Discover how Meta ads and Klaviyo work hand in hand to attract new customers, nurture relationships, and turn clicks into lasting sales.
If you run an online business, chances are you’ve already used Meta ads to get your brand in front of new people. Meta is incredible at sparking interest, driving traffic, and finding audiences you wouldn’t reach otherwise. The challenge is that ads alone rarely build long term relationships. Someone might click, browse, maybe even buy once, but then what?
That’s where Klaviyo changes the game. Klaviyo gives you the ability to continue the conversation through email and SMS, turning that initial spark of attention into something much more valuable. Instead of losing people after the first click, you can keep them engaged with tailored messages, reminders, and offers that feel personal.
The role of Meta
Meta’s strength lies in reach and targeting. You can show your products or services to the exact people who are most likely to be interested. But attention is fleeting. Without a way to hold onto that audience, you risk paying again and again just to bring the same people back.
The role of Klaviyo
Klaviyo steps in to make sure you don’t lose the momentum. By capturing emails and phone numbers from the traffic Meta sends your way, you can build a list of people who already showed interest. Then you can nurture them with personalized flows, campaigns, and automations that keep your brand top of mind without having to spend ad money every time.
Why the combination works
When Meta and Klaviyo are used together, you get the best of both worlds. Meta attracts, Klaviyo retains. Meta builds awareness, Klaviyo builds loyalty. Meta brings the crowd, Klaviyo keeps the conversation going. The combination means you are not just chasing sales, you’re creating a full customer journey that moves people from curious onlookers to repeat buyers.
Sync Klaviyo lists and segments to Meta
Once your Klaviyo and Meta accounts are connected, you can send audiences from Klaviyo straight into Meta. This allows you to re-engage existing profiles through social ads and reach new potential customers by targeting people who share similar traits with your Klaviyo subscribers but have not joined your list yet.
Sync Meta lead ad subscribers to Klaviyo
With a Meta lead ad, you can capture marketing sign ups right on Meta’s social platforms. Thanks to the integration, those new contacts flow directly into Klaviyo, where you can reach them with forms, nurture them through campaigns, and continue the conversation seamlessly.
Recommended segments to target
Klaviyo makes it easy to build strategic segments and connect them to Meta, so you can reach your current subscribers on social platforms while also finding new customers who share similar profiles.
VIPs
Recommended definition:
What someone has done > placed order > [high number] times > in the last 90 days, OR
What someone has done > revenue is greater than > [high value amount] > in the last 365 days
Note: if you have a loyalty or rewards program integration in Klaviyo
Cross-sell
Target customers who have bought a specific product with an ad that showcases a different but related product. They’ve already shown interest, and are therefore more likely to want this complementary item.
Use the definition below to create this segment, if you have not done so already, and sync it to Meta to create a custom audience.
Recommended definition:
What someone has done > placed order > at least once > where product equals [product they previously purchased], AND
What someone has done (or not done) > placed order > 0 times where product equals [product you want them to buy]
Cart abandoners
Promote your ad to customers who started a checkout in the past 7 days, but haven't placed an order. Your ad should echo the message you provide in an abandoned cart flow, and you can even add an extra discount to encourage them to complete their checkout.
Use the definition below to create this segment, and sync it to Meta to create a custom audience.
Recommended definition:
What someone has done > started checkout > at least 1 > in the last week, AND
What someone has done (or not done) > placed order > 0 times in the last week
Window shoppers
Re-engage browsers who have looked through your site, but have never purchased. Target them with a relevant ad featuring items they’ve viewed or a limited time offer that may spur a first purchase.
Use the definition below to create this segment, and sync it to Meta to create a custom audience.
Recommended definition:
What someone has done (or not done) > active on site > in the last week, AND
What someone has done (or not done) > placed order is 0 > over all time
Winback and re-engagement
Target email or text message subscribers who have engaged with your messages in the past, but have not done so in recent months. Targeting these unengaged subscribers on a new channel may remind them to re-engage or spur a purchase; all the while, you will avoid harming your deliverability.
Likewise, target customers who haven’t purchased in a while with a Meta ad. For instance, you may promote trending items or a special sale that draws them to your store again.
Use the definitions below to create these segments, if you have not done so already, and sync them to Meta to create custom audiences.
Recommended re-engagement definition:
What someone has done > received email > at least once > in the last 120 days, AND
What someone has done > opened email > 0 times > in the last 120 days, AND
What someone has done > bounced email > is less than> 5 over all time, AND
If you'd like, you can additionally add criteria to specifically target those who have or have not made a purchase in the past.
Recommended winback definition:
What someone has done > placed order > at least once > over all time, AND
What someone has done > placed order > 0 times > in the last 180 days
Target your new lead form subscribers in Klaviyo
After your new leads flow into Klaviyo, the real work begins. These subscribers have already shown interest, so keep the energy going with tailored messages that build trust and strengthen the relationship. With Klaviyo’s tools, you can craft experiences that keep your audience engaged and eager to connect with your brand.
Create Meta Specific Flows
When someone completes your lead ad, they’re showing genuine interest in your brand and are ready to hear from you. Make sure to reach out quickly by setting up Meta specific flows that welcome them into your community soon after they submit the form.
Each time a lead ad is submitted on Meta, the contact details along with a “Filled Out Lead Ad” event are added to that person’s Klaviyo profile.
You can use this event to trigger your flows. By adding a trigger filter, you can narrow it down to a specific ad ID, which is the unique identifier for each Meta ad. This is especially useful if you’re running multiple lead ads and want to tailor your flow content to match one particular campaign.
For instance, you might build a dedicated Meta welcome flow (like the one shown in the example below). If your ad promised an incentive, this is the place to deliver it.
Personalize your messages
You can make your messages feel more personal by tying them directly to the ad someone responded to or to details about the subscriber. Tap into profile properties and dynamic variables such as their first name, past activity, preferences, or other traits to create messages that feel relevant and engaging.
Analyze your performance in Klaviyo
In Klaviyo, you can track how your Meta ads influence lead generation, product sales, and other key results. Open the dropdown menus to see exactly where this data appears within your Klaviyo account.
Lead acquisition trends
To see your lead ad results, go to Analytics > Metrics in Klaviyo. Look up the Filled Out Lead Ad metric and select it to view the data.
From this view, you can open a customizable chart to track how different segments engage over selected time periods. You can also dive into the Activity feed, Cohorts, Best people, and Activity map tabs for deeper insights into your new lead ad subscribers.
Product Performance
If you want to measure how your Meta ads influenced sales of a particular product, you can create a Product performance report in Klaviyo. Go to Analytics > Custom reports > Reports Library, then search for Product performance report and open the template.
After that, adjust the report to show sales for the product you’re focused on, and be sure to set the timeframe to match the period when your Meta ad was running.
Conclusion
At the end of the day, Meta can draw people in, but it is Klaviyo that helps you keep them. When you combine these two powerful tools, you are not just chasing clicks, you are building relationships. Use syncs, flows, segmentation, and deep analytics to keep the momentum going and turn first time leads into repeat buyers.
The real magic happens when every touchpoint works together. Your ads bring people in, your welcome flows set expectations, your follow up nurtures trust, and your reporting shows what is working and where you can improve.
So do not stop at the click. Track, personalize, iterate, and let your Meta and Klaviyo stack become your engine for sustainable growth.
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